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Are you currently using the Internet to market your company_ Are you paying someone else to update your
Web site_ This program will teach you how to utilize the Internet and template software to develop and
maintain a basic Web site that meets your domestic and international marketing objectives.
SESSIONS
This Global Web Site Development program features seven, hands-on training sessions. You must attend each session to
complete your Web site in the scheduled time frame.
I. MARKETING YOUR BUSINESS ON THE INTERNET
Learn how to incorporate your Web site into your overall marketing plan. Study your internal and
external communications in order to integrate your Web site and improve delivery of information and
services to save both time and money.
- Registering a domain name
- Marketing opportunities
- Gathering data about visitors
II. BUILDING YOUR WEB SITE I
Learn to use International Trade Data Network (ITDN) Web generation software and begin layout of your site.
- E-mail
- Meta keywords and descriptions
- Graphic file formats
- Screen resolution issues
- Browser incompatibility problems
III. BUILDING YOUR WEB SITE II
Continue to build your Web site.
IV. THE BASICS OF HTML
Identify the fundamentals of HyperText Mark-up Language (HTML), which will allow you to enhance your Web site.
- Commonly used HTML tags
- Color palette
- Character entities
V. LAUNCHING YOUR WEB SITE
Launch your Web site and register with search engines. Learn the necessary steps involved in keeping your Web site listed.
- File Transfer Protocol
- How search engines work
- The pros and cons of automated site registry
VI. E-BUILDING BLOCKS
Explore the basics of implementing an E-commerce solution and discuss the future of the Internet.
- Business-to-consumer
- Business-to-business
VII. INTERNATIONAL TRADE TRAINING
Receive an overview of international services available to assist your overall marketing strategy.
This will include research with the ITDN, World Trade Center RI services, country and industry market research
reports, and many others.
An introductory course is required for participants who need to familiarize themselves with the basics of the Internet.
In addition to the standard courses listed, one individual consultation is available throughout the duration of the program to each participating company.
For additional information, please contact:
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Information Services Administrator
Bryant College, 1150 Douglas Pike, Smithfield, RI 02917
Phone: (401)232-6408, Fax: (401)232-6416 |
